Facebook now has gift cards. Damn them. If you don’t know what this means, let me give you a quick reality check. You know that carefree, happy feeling you get when you wish your friends a Happy Birthday on Facebook. No guilt, no present and you feel wonderful just saying, ‘Hey, glad you were born.’
Or those post when you innocently make statements like, I wish I could find a way to thank my kid’s teacher – knowing you really didn’t mean it. Well, here it comes. The Facebook gift card. Every birthday. Every friend. Every shared moment worth celebrating.
No discussion of a bridal shower or baby shower or teacher’s day is safe from your wallet anymore. Your friends friends will now all publicly organize collecting for these gift cards. And the peer pressure will begin.
It just made driving to a store, buying a card, signing it, finding a stamp (what do they cost these days?) and — a mailbox. A lot easier and cheaper.
I wonder how quickly people will start cleaning out their friends list once the ads and algorithms start prompting people buy gift cards for all of life’s highs and lows shared on their timeline. This really, really sucks.
Photo courtesy of Cindy King (http://www.socialmediaexaminer.com/facebook-gift-cards-this-week-in-social-media/)